Google AdSense Approval Requirements
AdSense does not publish an official minimum for visitors or number of posts. It looks at content quality, site structure and policy compliance. Here is what to check before you apply.
Basic eligibility
- You must be at least 18 and have an account for payments in your own name.
- You must own the site or have permission to manage it.
- You must follow Google publisher policies and AdSense program policies.
Site checklist
- Original, useful content: write your own explanations and experience, not copied text. There is no official post count, but a site with very few posts is at a disadvantage.
- Essential pages: an About page, a Privacy Policy and a Contact page. This site has all three.
- Easy navigation: working menus and internal links, no broken pages or "under construction" pages.
- Mobile friendly: pages must read well on a phone.
- Search indexing: submit a sitemap in Search Console so pages get indexed.
- ads.txt: upload an ads.txt file so payments work after approval.
Application steps
- Sign up for AdSense and add your site address.
- Put the provided ad code in your site's <head>.
- Wait for review, which can take days to weeks.
- After approval, set up ad units and check ads.txt.
Common rejection reasons
| Reason | What to do |
|---|---|
| Low value content | Write deeper posts with your own explanations and data. |
| Navigation problems | Fix menus, internal links and essential pages. |
| Policy-violating content | Remove copyrighted, adult or dangerous content. |
| Copied or auto-generated content | Replace it with original writing. |
If you are rejected, read the reason, fix the issues and apply again. After approval, never click your own ads or ask others to, which can get your account disabled.
Estimate what you could earn
Once approved, use the AdSense earnings calculator and the income goal calculator to see what your traffic could make.
FAQ
Is there a minimum number of posts for AdSense?
There is no official minimum for posts or visitors. Original content and a well-organized site matter most.
How long does approval take?
Usually days to a few weeks, and sometimes longer.
Can I reapply after a rejection?
Yes. Fix the reasons given and apply again.
Can I use AdSense on Blogger or WordPress?
Yes, if you can add the ad code to a site you manage. Check the platform's own rules too.